Google AdWords is a huge tool to increase impression/click conversion taxes for your website or blog. AdWords is a powerful tool in web marketing strategy only in these cases:

- your market is too competitive and your project needs a targeting niche market, so you can decide some smart ands powerful keywords

- you have a clair and simple goal in your advertising campaign

After creating an Excel spreadsheet with your potential keywords, compare this analysis with Google's Keyword Tool, a terrific "keyword ideas" generator. Google's Keyword Tool help you to imagine and compare many research terms and phrases.

Here a keyword analysis example for "mens shoes" term. Keywords Tool generate terms and select topic related informations like search volume, cost per click and CPC (Cost per Campaign).

Vision in Motion's AdWords Campaigns plays this one and many more marketing techniques, to join exactly your internet goals.